Alexa B.
Love it! Works after one wash and gets better with more washes. Love the color! I’m totally going to keep buying this.
Thea B.
i wanted to take the plunge and just really for a smokey to vibrant purple/pink. I left this on for an hour and my hair looks so amazing. Everybody is saying how much they love it and can’t believe i did this without dying it. Such a great product.
Catriona P.
Wow this made my hair so soft! Very easy to apply. This made my hair look incredible. I love it.
Lyla E.
Love the product this is my second time using this product I had rose gold before, and this time emerald green and I still love the result.
Kyra W.
I’m very happy with this product. I had a blonde balayage that I out grew. I didn’t want to get my roots done and decided to go purple. This product worked really well. It left my hair moisturized and smells good. I really love it!
Cara O.
I love my pink hair so much I knew I had to find a way to maintain it. My colorist recommended this product and she even bought me the light pink version of it after she changed my color. I really love it! I definitely recommend this!
Janice R.
I’m EXCEPTIONALLY cautious of new hair products, since my hair is so fragile. Reds fade fast and, in my personal experience, need color maintenance every single cold shower. This meets that need. It slows my fade, hydrates, and has a soft nice smell. I have this in the red, and would recommend it for any other Ariels out there.
Nicole F.
This created vibrant color that stayed in my hair for long time even with regular washing with a shampoo that has sulfates. I really love the result. This product is great, I would absolutely buy it again!